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Permanent Makeup Pigments

Permanent makeup, like tattooing, requires high-quality materials in order to achieve a beautiful result. That means choosing pigments that are safe and provide vibrant, long-lasting color and texture. But with the abundance of permanent makeup pigment choices on the market, that choice can be confusing.

Instead of spending hours researching permanent makeup pigment reviews, shop our curated selection of industry-leading permanent makeup pigments to find some of the best permanent makeup pigments on the market at some of the best prices you’ll find online.

Permanent Makeup & Cosmetic Tattoo Pigment Basics

Permanent makeup or cosmetic tattooing encompasses a variety of different cosmetic procedures, including microblading, nano brows, lip blushing, permanent eyeliner, and more. While the process is similar to tattooing, it’s not exactly the same and requires specialized machines and pigments created specifically for the PMU industry. The end results also have vastly different goals. Whereas tattoos are meant to last a lifetime and stand out as artistic body modification, permanent makeup lasts only a few years before it needs to be refreshed and should blend seamlessly into clients’ natural skin tones and hair color.

Difference Between Permanent Makeup Pigments and Ink

Permanent makeup pigments are similar to tattoo inks but not identical. Both are composed of a solvent (typically alcohol, glycerin, water, or witch hazel) that carries various organic or mineral pigments that provide that actual color. Permanent makeup pigments are not as densely saturated as tattoo inks, giving them a gentler color that is easier to match to skin tones. Additionally, permanent makeup pigment is applied only into the epidermis, the outermost layer of skin. Their lighter composition as well as the shallower depth of their application means that permanent makeup pigments generally fade within 1 - 3 years depending on the specific procedure and client, whereas tattoo ink will stay in the skin forever.

What is Microblading Pigment Made Of?

The two main components in any microblading pigment are the pigment itself – the compounds that actually carry the color – and the solvent, usually glycerin, witch hazel, alcohol, or water. The exact ingredients used to make microblading and other permanent makeup pigments will vary from brand to brand. The European Union has some of the strictest standards for pigments used in cosmetic tattooing, so to know that you’re buying safe, high-quality products, look for pigments that are CPNP-registered and EU-compliant.

Permanent Makeup Pigment Brands

In our store you’ll find permanent makeup pigments from these industry-leading brands.


BioTouch is a leader in the permanent makeup and cosmetic tattooing industry. They offer over 30 different colors of permanent makeup pigments, as well as corrector pigments and permanent makeup pigment kits designed specifically for lips, eyebrows, eyeliner, and more.

Custom Colors

Custom Colors has been an industry staple for over 15 years. Their popular permanent makeup pigments can be easily blended to create the perfect color for every client and are all manufactured at the highest standard.

Rich Microblade Colors

Rich Microblade Colors is Custom Colors’ line of pigments meant just for microblading. These thick and creamy pigments provide beautiful, consistent, and long-lasting brows.


MEI-CHA Image’s permanent makeup pigments are water-based, making them an artist favorite for clients with oilier skin types. With color neutralizers built into the formula, MEI-CHA pigments are made for direct application with minimal mixing.

Perma Blend

Perma Blend makes building your permanent makeup pigment collection easy with its extensive line of pigment kits made for specific skin tones as well as specific areas such as lips, eyebrows, eyeliner, scalps, scars, and areolas.

Permanent Solution

Permanent Solution has spent over 20 years refining and perfecting its line of over 40 permanent makeup pigments. Their high-quality pigments provide easy application and excellent color.

Tina Davies

The brow and lip pigments in the Tina Davies Collection bring you the quality you expect from Perma Blend along with the creativity of one of the biggest names in the PMU industry, Tina Davies herself.


The Evenflo line was born out of Perma Blend’s partnership with famed PMU artist Lulu Siciliano. These pigments feature the world’s first machine-optimized formula with an ideal flow rate and offer a translucent, natural finish.

Brow Daddy

Perma Blend partners with Brow Daddy, one of the world’s most famous PMU trainers, to bring you this line of expertly-crafted brow pigments.

For more PMU must-haves, check out our full line of permanent makeup supplies, including permanent makeup machines, permanent makeup needles and cartridges, and other accessories.